Marketing Communications Consulting and Planning

• Counseling companies to determine the most effective and affordable strategies to communicate the organization’s key messages to appropriate audiences.
• Developing strategic and comprehensive communications plan that define target audiences and markets, key messages, strategies and evaluation.
• Researching, developing, and implementing campaigns. Programs can involve print, broadcast or Internet advertising, direct mail, out-of-home advertising, and other form of paid advertising, as well as web sites, blogs, and public relations strategies.

Media Relations

• Writing and implementing plans to deliver key messages to targeted media and their audiences.
• Researching and developing lists of media contacts, preparing fact sheets, releases, and other media relations materials.
• Identifying newsworthy stories and presenting them to print, broadcast, and Internet journalists.
• Providing media training and coaching to senior staff.
• Working with editors and reporters to develop stories.

Speaking Programs

• Researching appropriate venues for speaking opportunities.
• Working with the client to develop topics.
• Pitching topics and speakers to secure and coordinate speaking engagements.
• Preparing materials to submit to meeting planners
• Securing and coordinating speaking engagements

Public Information Programs

• Working with government agencies, their consultants, and other organizations to educate citizens on projects that will impact them.
• Soliciting public input via workshops, public meetings, surveys, focus groups, and other methods.
• Implementing strategic communication plans which might include the writing and distribution of newsletters; media relations; briefings to stakeholder groups; displays; informational videos; and web sites. Because government and non-profit agencies generally cannot take an advocacy role, communication programs are strictly informational in nature, actively soliciting and monitoring public input.

Corporate Responsibility Programs

• Identifying appropriate non-profit partners.
• Developing programs that align the company’s need with the charity’s mission.
• Creating or tying into events and campaigns that provide the client return on their investments and return on their objectives.
• Facilitating board membership.
• Maximizing relationships.