FAQ

What does the APR stand for?
It means I’m accredited as a public relations professional through the Public Relations Society of America. Accreditation involves testing to demonstrate understanding of the strategies and ethics of the profession and proficiency in its practice.

How long have you been practicing public relations?
More than 20 years. How many more? I’m not saying!

What is your industry experience?
Over my career, I’ve logged experience in just about every industry, including technology, health care, hospitality, and workers’ compensation and managed care. I enjoy the strategic challenges faced by business-to-business clients and have developed a strong interest in workers’ compensation and managed care, but I also love tourism and hospitality clients, such as First Watch Restaurants and BayStar Hotel Group. I’m also quite active in business-to-consumer PR.I think having diversity keeps things interesting and fresh for both me and my clients.

How do your clients find you?
Nearly all clients have come to me by referral. Often, former clients will contact me when they land new jobs and clients frequently refer me to other companies. In addition, advertising agencies, large public relations firms, management consultants and engineering firms have hired me to handle public relations or public information programs for their clients.

Who are your favorite clients?
Clients who make me part of their team and share their plans and dreams early on are the ones I can help the most. I’m very relationship-driven and become attached to my clients’ successes. What works best are ongoing, long-term client relationships with ethical people who treat their employees and their customers well.

How do you bill?
I bill for activities that occur during a month at the end of that month. For rates, contact me info@kingknight.com or call 813-837-1701.

What is your favorite PR activity?
Media relations. I love working with reporters and editors. Many senior-level practitioners seem to think media relations is beneath them, but I like and respect journalists, and that comes across. Placing a story still charges me. I also like the planning process and thinking through the various avenues we could take.

Who is the King in King Knight Communications?
That would be me – my given name was Helen King and I married a Knight.

Where did you go to school?
The University of South Florida in Tampa. My degree is in Mass Communications.

Are you a Florida native?
Yes. I was born in Tampa and grew up in Winter Haven, Fla. In fact, most of my familyare Florida Crackers - fifth-generation on my father’s side and fourth-generation on my mother’s. Baker County, Florida is named for one of my father’s ancestors. The Kings mainly lived in north Florida (Jacksonville and Tallahassee) and the Ingrams (my mother’s side) settled in Dade City and Tampa. The Pedricks (again Mother’s side) actually came to Florida in covered wagons. Considering there was no air conditioning at the time, what were they thinking? And why didn’t anyone buy and keep beach-front property?

Questions?
Do you have a question about my services or about PR in general? Drop me a note.